About Us
Fueled by decades of experience, passion for entrepreneurship, and a team happy to build the future, JLU Inc is unlike any venture capitalist firm you’ve ever seen.
Find out why our firm has funded $37 million (and climbing) this year alone and see if your company can join our colorful portfolio today!
Our Story
About What We Do & How We Got Here
Our Company Mission & Client Vision
Founded in April of 2019, our founders sought for a better way to fund industry-changing companies to diversify the economy. We’re passionate about making the future a better place for everyone, and that money is a tool to get us to a brighter, innovative destination. We view ourselves as invested partners devoted to bringing our client’s visions to life.
Mission
Fund disruptive, industry leaders and their projects to create stable, economically lucrative, and cutting-edge partnerships that boost our clients to new heights.
Vision
Creating a varied portfolio of successful clients that shows clear and achievable paths to vertical integration, profitable acquisition, and/or diversified streams of revenue.
Values
JLU Inc values honesty and transparency above all else and shows our dedication to those values through our consultative, step-by-step approach. We recognize the nuance and various complexities that come along with investing in our client’s future and dedicate as many resources as we can to providing our clients with the highest chance of approval possible.
Experts
Meet Our Leadership

Josh Lujan
Managing Partner
Servant Leadership & Diligent Consultation
Josh Lujan has spent his career in enterprise business development and branding. Having performed successfully in several leadership positions over the course of his career (including acting formerly as Vice President of Sales & Marketing at Dynamic Blending and Chief Revenue Officer at Nature’s Ultra), Josh has honed his skills in enterprise business development, brand development, market strategy, and more. His unique breadth of work, ranging from the civil engineering sector, contract manufacturing, cosmetics, and the food & beverage industry allow him to provide unique and valuable insights to the clients he works with from a management level.
A proven leader, Josh is also the recipient of the Maverick of the Year Award from the American Business Awards. His unique style of servant leadership makes him a powerful, accessible mentor and an indispensable part of every team he’s a part of.
Josh holds his Bachelor’s Degree from Boise State University and enjoys playing soccer when he can and spending time with his wife and four kids.
JLU Inc Investment Firm.
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